Indian Movie Posters, A Vintage Art Form
Indian art forms have often been neglected by the world outside the Subcontinent. It is important therefore to hold on to some of the unique forms of painting that have developed in our country. It is also important for the practitioners of these forms to try and propagate their beauty to the world. Asian Art has been associated with an air of mystique and oriental art forms have been left mostly isolated from the mainstream of contemporary art. A revival is necessary and is currently underway.
The people of the Indian Subcontinent are passionate about films and Indian Cinema has become popular not only in Asia but also in the world. It is appreciated in all corners of the world but an art form associated with it which gained glory during the 50’s and 60’s is facing extinction today. Indian Movie Posters used to the pride of the bollywood industry in its early days and continued to hold that place till the late 60’s when the digital age got set in India.
The Decline and the Revival
After the introduction of digital printing technique a steady decline was seen in the art of poster making in India. Movie posters had made many icons in India. The posters for the movie Mother India had won several international awards and went for huge sums during an auction held recently in New York. Digital printing became extremely productive and easy in the 90’s and hence the steady decline transformed into an exponential decay. The art of poster making in India was dying.
In the early years of the millennium young artists in India started appreciating this dying art form. They quickly learned its intricacies from the masters who had seen the dawn of their careers. The art of making movie posters in India was thus revived as a vintage art form and has gained considerable popularity thereon.
The people of the Indian Subcontinent are passionate about films and Indian Cinema has become popular not only in Asia but also in the world. It is appreciated in all corners of the world but an art form associated with it which gained glory during the 50’s and 60’s is facing extinction today. Indian Movie Posters used to the pride of the bollywood industry in its early days and continued to hold that place till the late 60’s when the digital age got set in India.
The Decline and the Revival
After the introduction of digital printing technique a steady decline was seen in the art of poster making in India. Movie posters had made many icons in India. The posters for the movie Mother India had won several international awards and went for huge sums during an auction held recently in New York. Digital printing became extremely productive and easy in the 90’s and hence the steady decline transformed into an exponential decay. The art of poster making in India was dying.
In the early years of the millennium young artists in India started appreciating this dying art form. They quickly learned its intricacies from the masters who had seen the dawn of their careers. The art of making movie posters in India was thus revived as a vintage art form and has gained considerable popularity thereon.
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